Do you ever ask yourself; “what are the bare essentials for a successful internet business”? Newcomers to the internet hoping to make money quickly, more often than not find themselves with one or more expensive products before they have given any thought to how they will promote them. Those few, who have done their home work, will realize that to get sales they will first have to advertise because that is how you get qualified business sales leads.
Whether you own a business in an office building or you have a website online there are only two critical things your business needs to survive and make money. They are customers/leads and sales. Everything else is simply a means to get one of those two things. If nothing ever happens in your business except customers and sales, you will become a very lucky success story.
Unless you have a lot of money to spend on expensive advertising, or a lot of time to invest into learning SEO, you will need what is best described as a lot of quality business sales leads. Sounds simple right? Unfortunately it is not.
Yes, things are different on the internet. Your shop or business is called A Website and the customers are called Prospects or Leads but they are still customers and your income depends on them. So unless you know a way to get some leads, any products you may have already bought will end up in some forgotten folder on your hard drive.
Unlike the real world, where you can put your product in the window to be seen by passersby, A product on the internet does not attract customers unless you advertise. There are no passersby at your website or capture pages. Many an inexperienced internet marketer has lost many hundreds of dollars advertising in places like Google Adwords, only to realize months or years later that it is unlikely their ads were ever seen by anyone.
If you are new to the internet you really do need to be careful. When you look around, you will see signs everywhere. You will be drawn to products that look great, sound very exciting, but they are unlikely to appeal to prospects who already know the market. That is because they are specifically designed to dazzle the newbies.
But it is not all bad news. If you ask around and learn before you buy, you will discover that there are other options. For example; You can join both free and paid SafeLists and send your emails to thousands of members. There are also Traffic Exchanges where you can place a capture page. Then all you have to do is surf the exchanges to earn the credits which will run your ads. It’s a tough way to get business and it is unlikely you will ever make a 5 digit income but at least you are learning and gaining experience.
There will be people around who will talk about keywords, SEO and adwords. For a newbie this is dangerous territory because to succeed in that pen requires an enormous learning curve. Few newbies will believe it is that difficult to do something that sounds so easy. That’s why so many newcomers spend money they cannot afford. They get caught up in expensive adword campaigns because they hear that is where the big money is. Sadly that is only true for the few who have the knowledge and experience to know how to make it work. Adwords is not for the feint hearted and it is definitely not for the newbie.
So we come to the heart of the issue...Leads. You will see many opportunities to buy leads, you might even find some free ones. But they rarely if ever live up to their promise. Top quality leads, like genuine business sales leads, are very expensive. Less expensive and yes, even free leads can be found everywhere. The trouble is they will be as useful to you as a telephone book filled with email addresses.
No matter how you get your leads, you will face a very big question: What are you going to do with them? If you send them emails direct through your own email address, it will take many hours. Worse, you can end up in serious trouble for being a spammer. You are also likely to be spammed yourself, with thousands of unwanted emails in your inbox. Auto-responders will not let you send emails through their system using bought or free leads. Even leads from people who have already bought from you will be put through the wringer. Not many past buyers, let alone unknown leads, will survive that process.
The fact is, there are many ways to go wrong on the internet when you do not yet know the right way. The so called guru’s who make all that money you hear about are not likely to be smarter than you are, but they have one unbeatable advantage. They have had time, often years, to accumulate prospects, thousands of them. These are prospects who have bought before, who trust the merchant and will gladly open any email from them.
When these guys get a product, they vet it carefully because it will carry their recommendation. The wrong product can quickly shorten a treasured list of prospects. All these guru’s have to do is send a personal email to their customers recommending the product. They do not even do that. Their auto-responder takes care of it. It’s that easy.
For you to be like them, means you have to get a customer base, a list of prospects, who know you, trust you and look forward to hearing from you. Impossible? Not at all. But it takes a little time, it takes focus and dedication and it takes some help from people who are there to teach you how to create your own personal business sales leads. They will also provide you with the tool that does it for you. And yes, that is actually possible and they are the best leads you can ever get because they are people who have already agreed to listen to what you have to sell.
You will be given access to a complete auto mailing system, which will work no matter how many thousands of leads you end up generating.
People who have proven years of experience in internet marketing, who already number as their loyal clients, most of the guru’s you admire. They are people who are not interested in selling you a product or a business. They have nothing to prove. They will provide you with unlimited websites and they will host them for you. They will give you an easy video creator so you can record your ads and attract even more leads.
To prove to you that they really can get you to where you have always hoped to be, they are prepared to accept a token one dollar payment for a two week, ‘access to all areas’ trial of their lead processing system, their unlimited website creator, their easy step video producer, their conference centre and their unlimited hosted websites. But the real price you will get is a fast learning track to any type of business you want to do and they will make sure you will be able to make money with it. www.my-own-plan.com/gvo
Kirsten Plotkin
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